Every business is born of a dream and driven by a mission. A restaurant mission statement is a statement of purpose that explains why the restaurant exists and the end goals that drive the business. It gives direction to the activities undertaken at the restaurant and outlines the core values, ethics, and beliefs that make the restaurant unique and stands out from others in the industry.
The restaurant’s mission should align with the values and vision of the business, and it serves as a set of guidelines for employees to follow. However, it is essential to note that the mission of the restaurant is distinct from the vision and values of the business, which may be broader and more long-term in nature.
Difference Between Mission, Vision, and Values
A mission statement is a brief description of a company’s purpose and focus. It explains the goals and values that guide the business and the actions of its employees.
Examples of mission statements:
- McDonald’s mission is “to be our customers’ favorite place and way to eat.”
- Chick-fil-A’s mission is “to be America’s best quick-service restaurant.”
- Burger King’s mission is “to be the world’s premier quick-service restaurant chain.”
- KFC’s mission is “to serve the world some finger lickin’ good chicken.”
- Subway’s mission is “to provide meals that are fresh, delicious, and healthy.”
- Domino’s Pizza’s mission is “to be the best pizza delivery company in the world.”
A vision statement is a long-term goal or ideal outcome that a company strives to achieve. It serves as a guiding light for the business and its employees, inspiring them to work towards a common goal.
Examples of vision statements:
Starbucks’ vision is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
McDonald’s vision is “to be the world’s best quick service restaurant experience.”
Chick-fil-A’s vision is “to be the best quick-service restaurant in terms of customer service, cleanliness, and food quality.”
Burger King’s vision is “to be the most loved, respected, and preferred quick-service restaurant brand in the world.”
KFC’s vision is “to be the world’s most popular chicken restaurant chain.”
Subway’s vision is “to be the leading choice for people seeking quick, nutritious meals that the whole family can enjoy.”
Domino’s Pizza’s vision is “to be the recognized world leader in pizza delivery.”
Values are the guiding principles that shape a company’s culture and actions. They help a business make decisions and determine its priorities.
Examples of values:
Starbucks’ values include “treating people with respect and dignity, providing a great work environment, and treating each other with fairness and integrity.”
McDonald’s values include “quality, service, cleanliness, and value.”
Chick-fil-A’s values include “providing great food and genuine hospitality, being a good neighbor, and conducting business with integrity and honesty.”
Burger King’s values include “serving high-quality food at a great value in a clean, friendly, and fun environment.”
KFC’s values include “serving high-quality products, providing excellent customer service, and operating with integrity and respect for all.”
Subway’s values include “serving fresh, delicious, and healthy food, and providing excellent customer service in a clean and welcoming environment.”
Domino’s Pizza’s values include “excellence and determination in all we do.”
The Need for a Restaurant Mission Statement
Having a well-crafted mission statement is crucial for a restaurant because it defines the purpose and goals of the business. It serves as a guiding principle for all of the restaurant’s actions and decisions, helping to focus its efforts and attract customers who share its values.
Here’s how a mission statement can benefit a restaurant:
- To Get a Direction:
A mission statement helps to define the purpose of the restaurant and what it hopes to achieve, providing direction and focus for the business. It can guide the decisions and actions of the restaurant’s owners, employees, and stakeholders, particularly in a crowded and competitive market.
- To Differentiate You from the Competition:
A mission statement can set a restaurant apart from its competitors by clearly stating what makes it unique and special. By highlighting its strengths and values, a mission statement can help a restaurant attract the attention of potential customers and stand out in the market.
- To Help You Onboard the Right People:
A mission statement can serve as a source of inspiration and motivation for a restaurant’s employees. By outlining the purpose and goals of the business, employees can understand how their work fits into the overall mission of the restaurant and be more motivated to give their best effort. This can lead to improved customer service and a more positive work environment.
How to write a missing statement for a restaurant ?
Writing a restaurant mission statement involves defining the purpose and goals of the restaurant and explaining how it plans to achieve those goals. Here are some steps to follow when writing a restaurant mission statement:
Determine the purpose of the restaurant
The purpose of the restaurant should be the foundation of the mission statement. To determine the purpose, ask yourself why the restaurant exists. Is it to provide high-quality, locally-sourced ingredients in a welcoming environment? Is it to create a unique and memorable dining experience? Is it to bring the flavors and culture of a particular region or cuisine to customers? The purpose should be specific and should clearly define the main focus of the restaurant.
Identify the values of the restaurant
The values of the restaurant should be reflected in the mission statement. These values could include a commitment to sustainability, a focus on using fresh and high-quality ingredients, or a dedication to excellent customer service. Consider what is most important to the restaurant and make sure these values are included in the mission statement.
Consider the target audience
Who is the restaurant trying to attract? What do they value? It’s important to think about the target audience when writing the mission statement, as it should be appealing to them and speak to their needs and interests. For example, if the restaurant is targeting health-conscious customers, the mission statement should highlight the restaurant’s commitment to using fresh and healthy ingredients.
Define the goals of the restaurant
The goals of the restaurant should be specific and measurable and should be included in the mission statement. For example, a goal could be to become the premier destination for farm-to-table dining in the area, or to exceed customer expectations with every visit.
Write the mission statement
Using the information gathered from the above steps, craft a clear and concise mission statement that defines the purpose and goals of the restaurant and explains how it plans to achieve those goals. Avoid using jargon or overly complex language, and try to keep the mission statement to a few short sentences.
Edit and revise the mission statement
Review the mission statement for clarity and conciseness, and make any necessary edits or revisions. It’s important that the mission statement accurately reflects the purpose and goals of the restaurant, and that it is easy for others to understand.
Communicate the mission statement
Share the mission statement with employees, stakeholders, and customers. It should be prominently displayed in the restaurant and included in any marketing materials. This helps to ensure that everyone is on the same page and working towards the same goals.
Tips for writing a good mission statement
A good mission statement should be concise, clear, and accurately reflect the purpose and goals of the business. It should also be attainable, exclusive to the business, and provide a clear direction for guiding the actions and decisions of the business.
- Short: A mission statement should be concise and to the point, typically only a few sentences long. This helps to ensure that it is easy to understand and remember.
- Clear: A mission statement should be written in plain language and avoid jargon or overly complex language. It should be easy for anyone to understand, regardless of their background or expertise.
- Accurate: A mission statement should accurately reflect the purpose and goals of the business. It should be based on real and attainable objectives, and should not make false or unrealistic promises.
- Attainable: A mission statement should set achievable goals for the business. It should be realistic and achievable given the resources and constraints of the business.
- Exclusive: A mission statement should be exclusive to the business. It should not be too similar to the mission statements of other businesses, as this can make it difficult for the business to differentiate itself.
- Actionable: A mission statement should be actionable, meaning that it should guide the actions and decisions of the business. It should provide a clear direction for the business and help to focus its efforts.
How can KNOW help you?
A strong mission statement is the foundation of any successful restaurant, and it sets you apart from the competition. But having a compelling mission statement is only half the battle – it’s also important to ensure that your daily operations are aligned with that mission. That’s where KNOW comes in. Our restaurant management software is specifically designed to help growing restaurants streamline their operations and achieve their goals. With KNOW, you’ll have access to all the tools and resources you need to get started on the path to success.
So if you’re looking to take your restaurant to the next level, book a demo of KNOW and see how it can help you.