{"id":3203,"date":"2025-07-18T02:09:14","date_gmt":"2025-07-17T18:09:14","guid":{"rendered":"https:\/\/www.getknowapp.com\/blog\/?p=3203"},"modified":"2025-07-18T02:11:09","modified_gmt":"2025-07-17T18:11:09","slug":"restaurant-loyalty-programs","status":"publish","type":"post","link":"https:\/\/www.getknowapp.com\/blog\/restaurant-loyalty-programs\/","title":{"rendered":"Creating a Winning Restaurant Loyalty Program"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>A thoughtfully designed restaurant loyalty program is not just a nice-to-have concept in a restaurant, it\u2019s a powerful tool to build brand loyalty, boost repeat purchases, and bring customers back again and again. But not every rewards program makes the grade. The best restaurant loyalty programs blend customer experience with smart incentives, using data to deliver personalized rewards that encourage repeat business and deepen your brand connection.<\/p>\n<p>This guide breaks down how to build and launch effective loyalty programs for restaurants, includes a comparison of popular models, and explores implementation strategies to drive customer satisfaction and long-term growth.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/e0aa61a8-19ad-48a6-b244-78aced9ccd85.png\" alt=\"restaurant loyalty programs\" \/><\/p>\n<h2>Why Loyalty Programs Matter in Restaurants<\/h2>\n<p>A successful loyalty program does more than hand out free items \u2014 it embeds customer engagement into the dining experience and turns one-time visitors into loyal ambassadors.<\/p>\n<p>Key benefits include:<\/p>\n<ul>\n<li>Repeat Purchases: Offering points per dollar spent gives an incentive for guests to return<\/li>\n<li>Increased Spend: Tiered rewards, such as bonus points on birthdays or double-point promotions, raise average ticket sizes<\/li>\n<li>Personalized Offers: With collected data, restaurants can tailor rewards emails and SMS campaigns to customer preferences<\/li>\n<li>Higher Satisfaction &amp; Retention: Rewarding loyal customers builds goodwill and increases satisfaction<\/li>\n<li>Brand Advocacy: Loyal customers are more likely to share positive experiences and refer friends<\/li>\n<\/ul>\n<h2>Core Elements of a Successful Restaurant Loyalty Program<\/h2>\n<p>An effective restaurant loyalty program needs more than just a discount to keep loyal customers coming back. The structure, benefits, and delivery must align with customer behavior, tech preferences, and the value of repeat business. These components are foundational for building customer loyalty and maximizing the return from your rewards program.<\/p>\n<h3>1. Earn-and-Redeem Points Structure<\/h3>\n<p>The foundation of most loyalty programs for restaurants is a simple points-based system tied to spend. But simplicity does not mean lack of strategy.<\/p>\n<ul>\n<li>Points per dollar spent: Assign a clear value, such as 1 point per $1 spent, to every transaction. This makes it easy for program members to track progress and feel rewarded.<\/li>\n<li>Reward redemption: Let customers redeem points for high-appeal items such as free food, a free beverage, a free dessert, or a full free meal. These redemptions directly enhance customer satisfaction and repeat purchases.<\/li>\n<li>Bonus points: Give customers opportunities to earn bonus points through milestone achievements (e.g., 10 visits), social sharing, customer referrals, or birthday rewards. These incentives increase customer engagement and frequency.<\/li>\n<\/ul>\n<p>This structure is predictable, trackable, and easy to promote via digital channels, which is especially important for today&#8217;s digital business environment.<\/p>\n<h3>2. Tiered Membership Levels<\/h3>\n<p>Tiered programs reward commitment with escalating perks. They not only offer more value to frequent customers but also appeal to customer psychology by creating a sense of progression and exclusivity.<\/p>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">Tier<\/th>\n<th colspan=\"1\" rowspan=\"1\">Points Earned<\/th>\n<th colspan=\"1\" rowspan=\"1\">Sample Rewards<\/th>\n<th colspan=\"1\" rowspan=\"1\">Perks<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Silver<\/td>\n<td colspan=\"1\" rowspan=\"1\">1 point per dollar<\/td>\n<td colspan=\"1\" rowspan=\"1\">Free appetizer, birthday rewards<\/td>\n<td colspan=\"1\" rowspan=\"1\">Early access to promotions<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Gold<\/td>\n<td colspan=\"1\" rowspan=\"1\">1.5 points per dollar<\/td>\n<td colspan=\"1\" rowspan=\"1\">Free drinks, priority reservations<\/td>\n<td colspan=\"1\" rowspan=\"1\">Personalized offers based on customer preferences<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Platinum<\/td>\n<td colspan=\"1\" rowspan=\"1\">3 points per dollar<\/td>\n<td colspan=\"1\" rowspan=\"1\">Free regular sub, free pizza, VIP invites<\/td>\n<td colspan=\"1\" rowspan=\"1\">Boosted status, exclusive event access<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>A tiered system motivates customers to earn points consistently over time.<\/li>\n<li>It reinforces brand loyalty by offering clear, escalating benefits tied to spending and visits.<\/li>\n<li>Exclusive offers and priority service in upper tiers create differentiation and a VIP-like customer journey.<\/li>\n<\/ul>\n<p>Restaurants like Starbucks Rewards, Chipotle Rewards, and Chick-fil-A One have proven the value of well-designed tiered systems in converting regular customers into lifelong loyalty members.<\/p>\n<h2>Comparison of Popular Restaurant Loyalty Models<\/h2>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">Brand<\/th>\n<th colspan=\"1\" rowspan=\"1\">Points Model<\/th>\n<th colspan=\"1\" rowspan=\"1\">Key Rewards<\/th>\n<th colspan=\"1\" rowspan=\"1\">Differentiator<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Starbucks Rewards<\/td>\n<td colspan=\"1\" rowspan=\"1\">Stars-per-dollar + bonus stars<\/td>\n<td colspan=\"1\" rowspan=\"1\">Free coffee\/drinks, birthday reward<\/td>\n<td colspan=\"1\" rowspan=\"1\">Seamless in-app ordering, drive-thru convenience<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Chipotle Rewards<\/td>\n<td colspan=\"1\" rowspan=\"1\">Points + challenges<\/td>\n<td colspan=\"1\" rowspan=\"1\">Free entree after points<\/td>\n<td colspan=\"1\" rowspan=\"1\">Challenges for bonus points &amp; mobile-first experience<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Chick-fil-A App<\/td>\n<td colspan=\"1\" rowspan=\"1\">No points; transparent system<\/td>\n<td colspan=\"1\" rowspan=\"1\">Free sandwich on 10th purchase<\/td>\n<td colspan=\"1\" rowspan=\"1\">Simplicity and fast-earned reward<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Panera MyPanera<\/td>\n<td colspan=\"1\" rowspan=\"1\">Hybrid points + surprise gifts<\/td>\n<td colspan=\"1\" rowspan=\"1\">Unexpected freebies, free drink upgrades<\/td>\n<td colspan=\"1\" rowspan=\"1\">Surprise &amp; delight concept drives emotional loyalty<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Smart Reward Tactics to Boost Loyalty Engagement<\/h2>\n<p>Even the best restaurant loyalty programs need the right incentives to keep loyalty members active and emotionally invested. These tactics go beyond transactional rewards and are designed to enhance customer engagement, drive incremental visits, and create memorable moments throughout the customer journey.<\/p>\n<h3>1. Birthday Rewards<\/h3>\n<p>Recognizing personal milestones is a proven way to increase customer satisfaction. Offer a free dessert, free drink, or bonus loyalty points during the guest\u2019s birthday week or month.<\/p>\n<ul>\n<li>Use personalized emails or app notifications to alert customers of the reward<\/li>\n<li>Encourage redemption with limited-time messaging to create urgency<\/li>\n<li>Example: 50 bonus points or a free coffee on their birthday<\/li>\n<\/ul>\n<h3>2. Double Points Days<\/h3>\n<p>Leverage double points promotions to increase traffic during slower periods or in between new campaigns.<\/p>\n<ul>\n<li>Announce \u201cDouble Point Tuesdays\u201d or \u201cWeekend Bonus Points\u201d through your app or social media<\/li>\n<li>Align these promotions with new menu items or seasonal offers to improve trial<\/li>\n<\/ul>\n<p>This tactic drives repeat purchases while creating more value per dollar spent.<\/p>\n<h3>3. Refer-a-Friend Bonuses<\/h3>\n<p>Let existing customers do your marketing. Launch a refer-a-friend program where both the referrer and the new user earn bonus points.<\/p>\n<ul>\n<li>Reward tiers could include extra perks like a free appetizer for successful referrals<\/li>\n<li>Increases brand loyalty and introduces new members to your loyalty rewards program for restaurants<\/li>\n<\/ul>\n<h3>4. Exclusive Deals for Loyalty Members<\/h3>\n<p>Offer access to exclusive rewards, early menu drops, or limited-time promotions available only to program members.<\/p>\n<ul>\n<li>Build a sense of VIP status that strengthens the relationship between customer and brand<\/li>\n<li>Example: \u201cLoyalty Members Only\u201d bundles, priority access to new free food rewards, or personalized offers based on purchase history<\/li>\n<\/ul>\n<h3>5. Status-Based Perks<\/h3>\n<p>As customers earn their way to higher tiers, offer non-monetary but meaningful benefits.<\/p>\n<ul>\n<li>Priority service, waived delivery fees, or exclusive invites to private events can reinforce commitment<\/li>\n<li>These perks recognize your most loyal customers without relying on discounts<\/li>\n<\/ul>\n<h3>6. Digital-First Experience<\/h3>\n<p>Your loyalty program must live where your customers already engage, on their phones.<\/p>\n<ul>\n<li>Embed reward tracking and earn points functions directly into your mobile ordering and online checkout process<\/li>\n<li>Use gamification like progress bars, \u201cunlockable\u201d achievements, or spinning wheels for bonus rewards<\/li>\n<li>Send real-time alerts when reward points are earned or are about to expire<\/li>\n<\/ul>\n<p>By incorporating these tactics, restaurant loyalty programs become more than just a transaction; they become a key part of your customer retention and customer engagement strategy. Each incentive strengthens the bond between brand and buyer, increasing lifetime value and keeping customers coming back.<\/p>\n<h2>Steps to Launch Your New Loyalty Program<\/h2>\n<ol>\n<li>Define Clear Goals and KPIs \u2013 decide whether you aim to boost repeat visits, increase spend, or grow customer data.<\/li>\n<li>Choose a Program Model \u2013 select between points-based, visit-count rewards, or hybrid models.<\/li>\n<li>Build Core Rewards \u2013 plan frequent milestones like free drinks, exclusive menu items, or event access.<\/li>\n<li>Set Up Tracking \u2013 deploy a digital loyalty platform, link to POS, and track points per dollar and redemption.<\/li>\n<li>Design Marketing Campaigns \u2013 announce launch via email\/SMS, highlight rewards earned, and promote referral incentives.<\/li>\n<li>Test &amp; Iterate \u2013 start with a pilot or select location to test feature usage. Gather feedback from customers and staff.<\/li>\n<li>Measure Performance \u2013 monitor KPIs such as membership growth, active users, point redemptions, and ROI.<\/li>\n<li>Scale and Evolve \u2013 add tiers, personalized offers, new reward items, and off-hours bonuses over time.<\/li>\n<\/ol>\n<h2>Why Most Restaurant Loyalty Programs Fail: Avoiding Common Pitfalls<\/h2>\n<p>While many restaurants launch loyalty initiatives with high hopes, only a few succeed in building a strong, loyal customer base. Here are the most common reasons why loyalty programs for restaurants underperform and how to avoid them.<\/p>\n<h3>1. Complexity That Confuses Customers<\/h3>\n<p>Overcomplicated structures with unclear rules, unpredictable rewards, or confusing points per dollar spent make customers disengage.<\/p>\n<ul>\n<li>Keep your rewards program structure intuitive: e.g., 1 point per $1, redeem 100 points for a free food item<\/li>\n<li>Avoid tier names or reward conditions that require explanation<\/li>\n<li>Make it easy for customers to understand how they earn rewards and what they\u2019ll get in return<\/li>\n<\/ul>\n<h3>2. Low Perceived Value<\/h3>\n<p>If customers feel they need to spend too much to see any benefit, they won\u2019t stick around. A successful loyalty program delivers value early and often.<\/p>\n<ul>\n<li>Offer a free drink, free appetizer, or welcome bonus just for joining<\/li>\n<li>Allow loyalty points to accumulate quickly in the first few visits to establish momentum<\/li>\n<li>Ensure that rewards members feel their loyalty is actually rewarded<\/li>\n<\/ul>\n<h3>3. Lack of Visibility and Communication<\/h3>\n<p>If guests can\u2019t easily track their loyalty points, view available exclusive rewards, or know their loyalty program status, they\u2019re unlikely to engage consistently.<\/p>\n<ul>\n<li>Integrate a digital loyalty program directly into your website or app<\/li>\n<li>Show real-time updates on earned rewards, bonus points, or unlocked perks<\/li>\n<li>Send regular personalized emails to keep the customer journey active<\/li>\n<\/ul>\n<h3>4. Poor Tracking and Technical Errors<\/h3>\n<p>Miscalculated points, expired rewards not honored, or system glitches during redemption can kill trust and engagement.<\/p>\n<ul>\n<li>Choose loyalty platforms that offer reliable tracking points features and real-time syncing<\/li>\n<li>Test the loyalty programs&#8217; functionality thoroughly before launch<\/li>\n<li>Train staff on how to troubleshoot and resolve customer issues quickly<\/li>\n<\/ul>\n<h3>5. Lack of Personalization<\/h3>\n<p>Generic offers, such as giving a free pizza to someone who regularly buys salads, feel impersonal and irrelevant.<\/p>\n<ul>\n<li>Use customer data to send personalized offers based on order history and customer preferences<\/li>\n<li>Reward behaviors like trying new menu items or ordering during off-peak hours with tailored incentives<\/li>\n<li>Use segmentation to target frequent customers, new loyalty program members, or inactive users differently<\/li>\n<\/ul>\n<p>Failing to avoid these mistakes often results in wasted marketing budget and minimal customer retention impact. To build a good loyalty program, keep it simple, visible, valuable, and relevant. That\u2019s how you turn casual diners into loyalty members who drive repeat business and refer others.<\/p>\n<h2>Measuring the Success of Your Loyalty Program<\/h2>\n<p>Track crucial KPIs to evaluate performance:<\/p>\n<ul>\n<li>Membership Enrollment \u2013 number of loyalty members per month<\/li>\n<li>Active Participation \u2013 % of members earning or redeeming points<\/li>\n<li>Redemption Rate \u2013 ratio of reward claims to earned points<\/li>\n<li>Repeat Visit Rate \u2013 customers returning within 30\/60\/90 days<\/li>\n<li>Average Order Value \u2013 comparing loyalty members vs non-members<\/li>\n<li>Customer Satisfaction \u2013 feedback or survey scores from loyalty members<\/li>\n<li>Churn Rate \u2013 track enrollment declines to identify loyalty drops<\/li>\n<\/ul>\n<p>These metrics help you identify and improve program performance.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>The best restaurant loyalty programs go beyond generic offers; they deliver structured, motivating reward systems that align with your dining experience. Whether you use a points-based system, visit-count offers, or hybrid models, make sure rewards feel meaningful and easy to understand.<\/p>\n<p>A well-executed loyalty program supports your brand, maximizes customer satisfaction, and drives repeat business. Start with clear goals, collect customer data, and continuously refine rewards to maintain long-term engagement. With the right strategy, a loyalty rewards program for restaurants can become one of your strongest tools for growth and differentiation.<\/p>\n<h2>While You Focus on Customer Retention, KNOW Keeps Your Operations Flawless<\/h2>\n<p>Designing a powerful restaurant loyalty program is only half the equation. To truly see results, your back-of-house and front-of-house operations need to work in sync \u2014 every shift, every day.<\/p>\n<p>While you focus on building customer loyalty, KNOW ensures that the experience you promise is delivered consistently through operational discipline and real-time visibility.<\/p>\n<p>Here\u2019s how KNOW supports your loyalty initiatives from the ground up:<\/p>\n<h3>1. Digital Task and Checklist Management<\/h3>\n<p>From daily opening procedures to service prep before rush hours, KNOW ensures every staff member is aligned. No missed steps, no skipped routines \u2014 just consistent, accountable execution.<\/p>\n<h3>2. Food Safety Logs<\/h3>\n<p>Loyalty brings customers back. But food safety keeps them trusting your brand. KNOW\u2019s digital logs track cold storage, expiration checks, and food prep temperatures to ensure every meal served meets your standards.<\/p>\n<h3>3. Real-Time Issue Reporting<\/h3>\n<p>Whether it\u2019s a POS system hiccup or a menu item running low, KNOW lets staff report issues instantly, so managers can act before customer satisfaction is affected.<\/p>\n<h3>4. Team Communication and Shift Readiness<\/h3>\n<p>Brief your front-of-house teams on loyalty promos, exclusive rewards, or double points days using KNOW\u2019s in-app communication tools. Everyone stays on the same page, even across multiple locations.<\/p>\n<h3>5. Smart Audit Trails<\/h3>\n<p>Track operational procedures, training completion, and even employee compliance with service standards, all from a single dashboard. That\u2019s how you ensure the loyalty experience matches what\u2019s promised in your app.<\/p>\n<p>While your marketing team builds a successful loyalty program, KNOW becomes your daily operational partner, quietly removing friction, enforcing consistency, and keeping your execution sharp across the board.<\/p>\n<p>Your loyalty strategy drives guests back through the door. KNOW makes sure every experience keeps them coming back. Book a demo and see how operational clarity turns customer retention into a reality.<\/p>\n<p>Want to see KNOW in action? Book a free demo and get your ops loyalty-ready.<\/p>\n<a class=\"maxbutton-1 maxbutton maxbutton-blog-sticky-side-bar-cta-button blog-sticky-side-bar-button\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.getknowapp.com\/get-started\"><span class='mb-text'>Book a Free Demo<\/span><\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>FAQs<\/h2>\n<h3>1. What is a restaurant loyalty program and how does it work?<\/h3>\n<p>A restaurant loyalty program is a system designed to reward repeat customers for their continued business. Customers earn loyalty points for each dollar spent, which can later be redeemed for free food, drinks, exclusive rewards, or other perks. Most modern programs track rewards digitally through mobile apps or loyalty cards.<\/p>\n<h3>2. What are the benefits of offering a loyalty program to restaurant customers?<\/h3>\n<p>Loyalty programs help improve customer retention, increase repeat purchases, and build a loyal customer base. When implemented well, they drive customer engagement, raise customer satisfaction, and encourage frequent customers to spend more per visit or try new menu items through personalized offers and promotions.<\/p>\n<h3>3. How do customers typically earn points in restaurant loyalty programs?<\/h3>\n<p>Customers earn points based on their total bill\u2014usually a set number of points per dollar spent. Some loyalty programs also award bonus points for referrals, special occasions like birthdays, double points days, or purchasing specific menu items.<\/p>\n<h3>4. What kind of rewards do restaurant loyalty programs offer?<\/h3>\n<p>Rewards can include free food, free drinks, free dessert, or full free meals. Some successful loyalty programs offer exclusive rewards like early access to new menu items, priority reservations, or status-based perks for top-tier loyalty members.<\/p>\n<h3>5. Are tiered loyalty programs more effective than single-level ones?<\/h3>\n<p>Yes, tiered loyalty programs create a sense of progression and exclusivity. Offering different tiers (like Silver, Gold, Platinum) encourages customers to reach higher levels for better rewards such as more points per dollar spent, free coffee, or priority service. It helps boost brand loyalty and incentivizes more spending.<\/p>\n<h3>6. How can restaurants personalize loyalty programs for better results?<\/h3>\n<p>Restaurants can use customer preferences, purchase history, and customer feedback to send personalized rewards and targeted promotions. For example, sending a free regular sub offer to a frequent sandwich buyer or offering birthday rewards tailored to favorite menu items improves the customer experience.<\/p>\n<h3>7. What are some common reasons loyalty programs fail?<\/h3>\n<p>Overly complex rules, slow points accumulation, poor tracking of rewards, lack of personalized offers, and low perceived value are typical reasons. A successful loyalty program must be simple to understand, easy to use, and offer immediate value to entice customers.<\/p>\n<h3>8. How do digital loyalty programs compare to traditional punch cards?<\/h3>\n<p>Digital loyalty programs offer better tracking, real-time updates, personalized rewards, and integration with ordering systems. They allow customers to track points and redeem rewards through mobile apps, enhancing convenience and improving customer engagement.<\/p>\n<h3>9. How can restaurants track and manage loyalty points accurately?<\/h3>\n<p>Loyalty points are typically tracked using POS systems or integrated digital platforms that automatically calculate points per dollar spent. These systems reduce human error, enable real-time updates, and provide program members with visibility on how close they are to earning free rewards.<\/p>\n<h3>10. What are examples of popular restaurant loyalty programs?<\/h3>\n<p>Starbucks Rewards, Chick-fil-A One, and Chipotle Rewards are examples of well-known loyalty programs. They offer features like mobile ordering, bonus points, birthday rewards, and exclusive perks that keep customers coming back regularly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A thoughtfully designed restaurant loyalty program is not just a nice-to-have concept in a restaurant, it\u2019s a powerful tool to build brand loyalty, boost repeat purchases, and bring customers back again and again. But not every rewards program makes the grade. The best restaurant loyalty programs blend customer experience with [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[39],"tags":[],"ppma_author":[108],"authors":[{"term_id":108,"user_id":8,"is_guest":0,"slug":"zainebs","display_name":"Zee Saraiya","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/7a9536ca7102f1dfcbf17c493a0558b4?s=96&d=mm&r=g","first_name":"","last_name":"","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/posts\/3203"}],"collection":[{"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/comments?post=3203"}],"version-history":[{"count":3,"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/posts\/3203\/revisions"}],"predecessor-version":[{"id":3207,"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/posts\/3203\/revisions\/3207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/media\/3204"}],"wp:attachment":[{"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/media?parent=3203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/categories?post=3203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/tags?post=3203"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.getknowapp.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=3203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}